Specialist SEO copywriter

As a copywriter, I understand that SEO may be an important priority for you.

Your content needs to realise two goals. The first is to appeal to people. The second is to rank well with Google.

If your content project also aims to optimise your site for specific SEO keywords, I have the expertise to help you strike the balance between copy that informs and engages and copy that will maximise SEO effectiveness.

As a copywriter trained in SEO, (I have completed award-winning SEO consultant Kate Toon’s SEO for Success Course), I can help you achieve your SEO strategy goals using SEO best copywriting practices and SEO keyword research and implementation.

I can work with you on your keyword research or partner with your SEO consultant, SEO agency or web developer to develop the seed or focus keywords you need to prioritise.

If you need help with strategy for pillar content (optimised around a seed keyword) and associated topic cluster content (optimised around related long-tail keywords) that link to your pillar content, I’m experienced at this too.

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Blog Posts

Which keywords should you prioritise?

This boils down to your goals and searcher intent and figuring out the medium-tail and long-tail niche transactional keywords that have 'relevant intent' so will attract the highest volumes of visitors likely to be most interested in your site's offering. On-page SEO is related to the actions you can take within your website to optimise it for search engines and how you structure and plan the content. There are practices to follow to signal to Google the keywords you want a web page to rank for.

13-Step SEO Checklist for Website Content

Search engine optimization (SEO) can sometimes seem unfathomable. Getting good organic search results is key for getting your website found and ultimately, the success of your brand or company. Here, I'm outlining the top 13 actions you can take to improve your on-site SEO. They're not difficult but they require you to be methodical and conscientious.

What is the ROI of a SEO keyword?

What’s a keyword actually worth to your business? Even if you are chasing a high-traffic term, there may well be one low-competition long-tail keyword that is your ‘sweet spot’.

Why Simpler is Better When Planning Your Home Page

Home page design has become much simpler. That doesn’t mean home pages are easier to write – they’re not. Today you have to distill the essence of your company or brand and quickly communicate who you are and your values, rather than present as much information as you can. Today, you’re much better keeping them focused...