Specialist pharma and healthcare copywriting
Sarah Monaghan is a copywriter who specialises in the life sciences, pharmaceutical and healthcare fields. Her background crosses journalism and copywriting. She has worked for the BBC, as editor of Middle East Heath Magazine and Health Editor of Home & Country Magazine, and also has 15 years’+ experience working in a more commercial capacity in the B2B marketing space. She is a member of the Healthcare Communications Association and Medical Journalists' Association. Contact her at sarah@connectedcopy.co.uk
At the core of our work is solid strategic thinking, which allows us to deliver creative solutions tailored to the specific needs of each client. We take a comprehensive approach that involves researching the data and understanding your competition and audience.
We’re passionate about helping clients achieve their goals, whether that means working with an existing ‘big idea’ or developing a new one.
As Mark Twain famously said, "The difference between the right word and the almost-right word is the difference between lightning and a lightning bug." For me, finding those ‘right’ words is a critical component of telling a brand's story, and it's what I love to do.
Healthcare and pharma copywriting services
WE partner with my clients – life sciences companies, pharma companies, healthcare organisations, healthcare systems, medical device manufacturers, clinics, and practices – to develop high quality content that establishes them as thought leaders in their fields.
Do you need a writing specialist in medical communications who can deliver clear, meaningful information materials for your patients, carers, healthcare service providers or B2B medical professionals and decision-makers? A healthcare copywriter who can also supply SEO content and engaging and informative pharma and medical copywriting?
Pharma Content and Copywriting Samples (ghost-written for clients)
Further samples available upon request
Copywriting for the life sciences, pharmaceutical and healthcare fields
We supply healthcare and medical copywriting in print and web formats. We will always:
Focus your content to fit your target audience by working with you to understand your industry, brand identity and marketing goals in detail.
Ensure you’re not blinding that audience by communicating complex scientific and medical concepts clearly and persuasively.
Study relevant compliance guidelines before writing begins, and write with understanding and sensitivity.
Review all work to meet any stipulations made by your compliance team as part of the writing process.
FREE RESOURCE
12 Powerful Ways to Maximise the Lead Magnetism of a White Paper
A guide for CMOs, Marketing Managers and Content Managers in the Pharma, Life Sciences and Healthcare Industries
- Plan your next white paper to align to your audience's needs
- Decide its most effective format for your message
- Prioritise the best tactics to increase your lead-generation potential
Healthcare, Medical and Pharmaceutical Copywriting Experience
Professional development and memberships: CPD-certified Principles Of Health & Medical Copywriting, member of the Healthcare Communications Association and Procopywriters Alliance of Commercial Writers
Whitepaper writing: Royal Pharmaceutical Society
Pharma copywriting: Servier Group, international pharma company: hypertension drug patient education and field force video scripts and brochures
Whitepaper writing: Deallus Life Sciences Consultancy, global life sciences industry company working with 25 of the world’s top 30 pharmaceutical, biotechnology and vaccine companies.
Whitepaper writing: Beacon Targeted Therapies, a clinical trial and pipeline database solution. Examples include (ghost-written): The New Immune-Oncology Checkpoint Therapy Trial Paradigm.
Whitepapers and articles: World Business Research, writing specialist papers and benchmarking research reports in the pharma and bio-tech sector. Examples include: How the Pandemic is Fast-Forwarding the Shift Towards Autonomous Business Operations in the Pharma Industry.
Pharma conversion copywriting: Inspire-Med, UK specialist in providing advanced data visualisation dashboards & analytical models to the healthcare sector. See example here: The Big Data Prescription for Enhanced UK Market Share.
Pharmaceutical copywriting: Ferring Pharmaceuticals. I work with this multinational biopharmaceutical company on many aspects of its communications including all website content for its redesigned website, LinkedIn articles ghostwritten for CEO, bylined articles for PharmaExec and many other marketing collateral pieces.
Medical copywriting: Ceratium EU, specialist biotech and orphan drug consultancy. See example therapy research whitepaper here: Is broader collaboration the critical key to better biomarkers in Duchenne Muscular Dystrophy?
Editor: Middle East Health Magazine, distributed to senior healthcare professionals and decision-makers in the healthcare industry in 12 countries.
Video medical script writing: See examples for Arterial Capital Management: The Implications of EMA Relocation for MedTech Innovation and ISO 13485: The Standard Bearer for MedTech Success
Health Editor: Home & Country Magazine.
Health Writing: Emirates Woman Magazine.
Ghostwriting: The Road Less Travelled: Biography of Dr Muhammad Ali Pate, global public health leader and initiator of the 'Saving One Million Lives' polio eradication programme.
Some of the Healthcare and Pharma topics we have covered:
- Healthcare services
- Medical developments
- Pharma market access
- European and US drug pricing
- Health and medial therapies
- Medical device/equipment advances
- Immune-oncology landscape
- Immune Checkpoint Indicators (ICIs)
- CAR-T therapies
- Immuno-therapies
- JAK-inhibitors
- Biotechnology
- Drug development
- Maternal and child healthcare
- Hypertension, ACEIs, ARBs, CCBs etc
- FerTech, IVF, fertility
- Opthalmology/Lasik
- Diabetes, thalassemia, osteoporosis, ADHD, HIV/AIDS
- Medtech and telemedicine
- Global public health
- Alternative therapies
Experienced UK-based healthcare and pharmaceutical copywriting agency, offering specialised content creation for the medical industry. Expertise in crafting compelling, accurate, and compliant content for healthcare professionals, pharmaceutical companies and medical agencies. We can help you with engaging medical writing that resonates with your audience and adheres to industry standards. Tailored content solutions that effectively communicate complex medical concepts to your target market.
Pharmaceutical and Medical Copywriting Services Offered:
Medical and Scientific Writing: Crafting research papers, clinical trial reports, and product monographs with a comprehensive understanding of medical terminology and concepts.
Regulatory Writing: Preparing documents for regulatory submissions, including drug approval applications, safety reports, and compliance materials, primarily to the MHRA.
Marketing and Advertising Copy: Creating promotional materials for pharmaceutical products, including brochures, website content, and ad copy, while adhering to advertising regulations.
Educational Content for Healthcare Professionals: Developing Continuing Medical Education (CME) materials, training modules, and informational content aimed at healthcare providers.
Patient Education and Communication: Writing patient-friendly content explaining medication usage, side effects, and health conditions.
Health Economics and Market Access Writing: Preparing analyses and materials to support the economic benefits and market access strategies of pharmaceutical products.
Digital Content Creation: Crafting content for digital platforms such as social media, blogs, and pharmaceutical websites.
Technical Writing: Producing user manuals, product inserts, and instruction guides for pharmaceutical products and devices.
Grant and Proposal Writing: Writing research funding proposals, grants, and financial support applications within the pharmaceutical sector.