Business and Finance Communications

I partner with my clients to develop high-quality content that establishes them as thought leaders in their fields. By understanding your industry, brand identity, audience and marketing goals in detail, I write about your business in the most positive light for the people who matter most: your customers. I focus your content to fit your unique target audience.

Your business or industry comes with its own complexities, specifics and jargon. I deliver results via a research process that involves studying your niche area, your marketing materials and those of your competition, by talking to you, and where needed, to your sales people. Not blinding your audience with industry jargon by communicating complex commercial and financial concepts clearly and persuasively is my priority.

“Sarah has researched and written for us many B2B custom articles in the fields of AI, Data Science, FinTech and financial services, covering topics from Crypto, Alt data, Blockchain, BDCs and DeFi. She’s a thorough researcher and combines a detailed understanding of financial technologies with the ability to turn complex finance subjects into highly readable content. She always delivers to deadline, plus she is great to work with. Would highly recommend for those looking for a copywriter who has the technical knowledge and understanding of the markets, along with the ability to write compelling content.”
— Laura Gordon, Marketing Director, Alpha Events

My experience stretches across many business sectors. I’ve written for companies including investment banks, foreign exchange traders, mortgage providers and accounting and consultancy firms. I have a good knowledge of both finance and financial services, in both B2B and B2C environments, as well as of their compliance environments and of the sector value chains.

Fintech and Asset Management Articles (see examples)

The future of crypto in 2022 and ahead. Read here

What is the future of blockchain in banking? Read here

What’s next for DeFi? Read here

Data ethics in AI hedge fund trading. Read here

It’s exciting and it’s advancing fast: machine learning in trading. Read here

The new skillsets fuelling recruitment in asset management. Read here

What’s ahead for quantum tech and the hedge fund industry? Read here

How far has digital transformation of the hedge fund industry reached? Read here

I’ve written extensively on business, economy and finance, in print and web formats. Areas I’ve covered include:

  • Banking & financial products

  • Consumer finance and credit

  • Finance and FinTech

  • InsureTech and RegTech

  • Open Banking

  • Artificial Intelligence & Predictive Analytics

  • The Internet of Things (IoT)

  • AI and data science in trading

  • Digital business transformation

  • Oil & gas

  • Agriculture & agribusiness

  • Mining and forestry

  • Telecommunications

  • Transport Sector

“Sarah has collaborated with us on the copywriting and research of a range of B2B custom white papers and benchmarking reports covering finance and investments, data analytics and digital transformation, logistics and supply chain. She is professional in her work, a thorough researcher and able to translate complex industry niche subjects into well-written, insightful and highly readable content. She is deadline-driven and also a pleasure to work with!”
— Clare Sleeman, digital content manager, world business research

Economy and Finance Writing Background

  • Written on agri-business, oil & gas, eco-tourism for the BBC (BBC News, BBC Worldwide and Radio 4)

  • Author of a range of finance sector white papers for World Business Research for clients including Northern Trust, Battea, InvestCloud, Flowtraders and BMLL.

  • Writer of over 30 articles covering finance and fintech, asset management, crypto, AI in trading, CBDCs, regulatory environment etc for Fintech Connect and Quant Strats

  • Author of white paper for Northern Trust: The Art of Alpha: It’s All About Investment Data Science

  • Written over 90 articles on mortgages, insurance and property finance for Mortgage Advice Services

  • Content creation and ghost-writing for FinTech & AI specialist, Sidetrade. See example thought paper, video script and press release here.

  • Editor (8 years) of pan-African business publication published by Forbes Custom Magazines distributed to global decision-makers covering agribusiness, mining, forestry, oil & gas, finance, telecoms and infrastructure.

  • Deputy Editor, ABC News, quarterly publication for the American Business Council of Dubai.

  • Author of Africa and Middle East Capital Markets for the International Organization of Securities Commissions (IOSCO).