THESE ARE WORK SAMPLES BUT IF THERE IS SOMETHING YOU WOULD PARTICULARLY LIKE TO SEE PLEASE ASK
Much of my work for my pharma and healthcare clients is unavailable due to NDAs but a selection can be viewed here:
Strategic positioning projects
brand strategy, creative concepts and website copywriting Pelorus Consulting is a management consultancy that specialises in the professional services firms sector.
Its team wanted to re-brand and re-position and promote more lead generation.
Their previous site was not helping them reach and enroll clients or differentiating them from the competition.
The creative brief began with brand and UVP discovery through audience, competitor and industry research.
Execution comprised creative concept development, preparation of all key messaging, visual collateral, new website design, all website content, including blogs and white papers.
“Our website was ineffective and we knew the messaging was wrong but didn’t know how to change it. We were too close to the business. Just going to a web designer wasn’t going to cut it. We needed someone who could see the whole picture from a business perspective. By asking the right questions, Sarah was both supportive and challenging and helped define our one ‘persona’. She has a unique skill set and so many clever ideas. We have seen more interest from clients in the last four months than in the last three years.”
Jack Broadley, Director, Pelorus Consulting
brand strategy, creative concepts and website copywriting
Sompting Abbotts is an independent school. Its marketing and existing 'brochure' website were failing to attract enough new parents or web traffic.
The management team wanted to improve user engagement and boost lead generation.The creative brief began with brand and UVP discovery through audience, competitor and industry research and creative concept development.
I undertook a complete re-brand, a website re-design away from WordPress to a new Squarespace platform, and development of a digital and innovative content marketing and social media campaign. This was targeted to appeal to the school’s increasingly millennial parent audience.
Results: Website traffic increase of +169% and enrolment increase of +39.7%. The site won the UK Content Awards 2019.
“For us, Sarah has been a marketing sorceress. She carried out surveys, studied our market in depth, then rebranded us. She re-designed an ineffective website into one that’s beautiful, engaging and informative and sells our USPs as an independent school. Thanks to this and the content and video marketing strategy plan she's put in place, we’ve seen 97% growth in enrolment enquiries since launch, 39.7% increase in pupil numbers and 167% rise in visitors to the website this year to date. Before the new website, we didn’t rank for the keywords prospective parents might be searching for. Now for all 10 of our target terms, we’re on Google’s first page – for most, in the top five results.”
Stuart Douch, Headmaster, Sompting Abbotts
brand strategy, creative concepts and website copywriting
Blizard Communications Inc specialises in copywriting and content marketing for cybersecurity and technology companies such as IBM, Micosoft and Forcepoint.
I worked with the consultancy to create the branding concepts and all content for a new website and also delivered the website design using a Squarespace platform.
Priorities were to convey Blizard Commnication's expertise, deliver strong SEO and boost lead generation.
The new site now hosts the service offerings and serves as an effective content marketing platform for the company.
