Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…
 

Connected Copy consults with companies in the pharma, professional services and finance sectors to develop high-performance copy that builds visibility and authority. Clients value our willingness to team with them to come up with different creative approaches. They also appreciate our sales and marketing mindset and collaborative nature. Are you:

➥An outstretched marketing manager needing ideas & content for multiple platforms?
➥A growing business wanting to attract more of the right kind of clients?
➥An organisation looking to showcase your expertise & reputation?

Then we can help!

 
 

Connected Copy was founded by me, Sarah Monaghan

I’m a former BBC journalist who worked for the BBC with over 15 years’ experience within the B2B digital marketing space. More details below …

Outside of work …

I’m a happy mum to twin daughters (doubly happy as we’re on holiday in this photograph!) and we live on the edge of the South Downs in Sussex.

Media professional and magazine editor with 15+ years’ experience. I’ve worked across business sectors including health, pharma, real estate, finance and banking in both B2B and B2C in the UK and EMEA.

☞ That means? I think ‘big’ like a publisher to help you develop your content ideas and to bring professionalism to your communications strategy from the planning stage through to completion.

Experienced journalist who has worked for the BBC and written for many UK national newspapers and market-leading international publications.

☞ That means? I’ve the reporter’s hard skills, never miss a deadline and work fast. I’ve covered assignments involving interviews with business leaders, CEOs and Heads of State. I whittle down complex subjects and write with the ‘why’ in mind.

Copyhackers Copy School disciple and copywriter trained in direct response who understands that persuasion and conversion go hand-in-hand.

☞ That means? I don’t see my role as just to write copy. I start with strategy. My job is to know your customers and prospects and exactly how to use words persuasively so that your solution or service will appeal to them.

Creative marketer and website designer with a broad skill set and deep knowledge right across the digital marketing spectrum.

☞ That means? I understand websites front-end to back-end. I bring a blend of tech know-how and creativity to the table: understanding of how to maximise your SEO, brand strategy, visual flair, sales funnel expertise, UX, social media, video storytelling.

 
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SERVICES

When you or your marketing team is struggling to come up with effective approaches for content campaigns, it can be tough to make inroads. I help you solve challenges like these:

“We need targeted content to differentiate our offering & expertise to support the sales team.”

COPY & CONTENT

Website Content

Email Sequence

Sales Page

SEO Blogs

Whitepapers

Case Studies

“We want to refine our messaging to better resonate and build trust with our target clients.”

BRAND STRATEGY

UVP Development

Key Messaging

Tone & Voice Guide

Website Audit

Website Design


Ready to turbo-charge your content marketing?

Request a call


“What we’re offering is complex. Our clients don’t understand what we can do for them.”

POSITIONING

Audience Analysis

Persona Development

Content Audit

Content Planning

Thought Leadership