Pharma & Healthcare Architecture & AEC Finance & FinTech Property & Real Estate Independent education
Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…

Copywriting services for the pharma, healthcare and professional services industries

Strategic thinking and storytelling to help you gain recognition by showcasing your expertise, products and services to clients who value what your business offers.

I’m a conversion copywriter and former journalist who worked for the BBC, with over 15 years’ experience within the B2B digital marketing space. My background has covered the pharma, life sciences, finance and AEC sectors. I specialise in working with clients who need to market through thought leadership, expert insight and industry knowledge to establish authority and trust.

I partner with companies in the pharma and professional services fields to help them develop brand messaging strategy, compelling copywriting and purposeful communications.

Publisher-level professionalism and marketing expertise from planning stage to completion.

 
 

"The difference between the right word and the almost-right word is the difference between lightning and a lightning bug." – MARK TWAIN. Finding those "right" words is a critical component of telling a brand's story, and it's what we love to do.

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“From our initial meeting with Sarah of Connected Copy, we felt confident to let her take control of the project. She led us through a positioning discovery process, identifying our key messaging and USPs.

She brought our strengths into focus and shone a fresh light on how we could sell ourselves. We're delighted with the final result – it’s a transformation. Sarah gave creative direction for the site's functionalities, visual look, and photo shoots.

She delivered lively and informative copywriting that has also ensured strong SEO for findability. We’ve now an engaging website that showcases a new and distinctive visual and verbal identity. We're thrilled with the site!”

– RICHARD MORRICE, PARTNER, MILLER BOURNE ARCHITECTS

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“Sarah has become my ‘go-to’ pharma and healthcare copywriter for help with my communications efforts at Ferring Pharmaceuticals. She is responsive and collaborative and has shown herself to be a versatile and creative copywriter with a broad skillset and a strong understanding of the global life sciences and pharmaceutical industry, who can turn her hand to anything from website copywriting to both short and long-form copy, and more ...”

— VICTORIA BÜNEMANN, COMMUNICATIONS AND BUSINESS COORDINATOR, STRATEGY & OPERATIONS, FERRING PHARMACEUTICALS

By understanding your business context, I’ll partner with you to bring professional objectivity to your content strategy. I’ll help you build authority, grow leads and communicate your competitive differentiators. Get help to …

  • strategise your best content approach

  • subtly educate and nurture your audience

  • drive new leads and growth

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“Sarah has collaborated with us on the copywriting and research of a range of B2B custom white papers and benchmarking reports covering data analytics and digital transformation, logistics and supply chain and pharma and bio tech. She is professional in her work, a thorough researcher and able to translate complex industry niche subjects into well-written, insightful and highly readable content. She is deadline-driven and also a pleasure to work with!”

– CLARE SLEEMAN, DIGITAL CONTENT MANAGER, WORLDWIDE BUSINESS RESEARCH

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We are a digital therapeutics company working with patients living with neurological disorders like Parkinson's disease. We approached Sarah when we needed to define our why, what and how and find our market fit. She showed a real understanding of the healthcare landscape and a keen ability to distil complexity down and get to the crux of our messaging – plus to create an environment for our team to explore our strategy. The outcome was better alignment of our team, a clearer understanding of our strategy and a clear plan to refine our product/market fit. 

– JORGEN ELLIS, CO-FOUNDER AND CEO, STROLLL

SERVICES

When you or your marketing team is struggling to come up with effective approaches for content campaigns, it can be tough to make inroads. I help you solve challenges like these:

“We need targeted content to differentiate our offering & expertise to support the sales team.”

CONTENT DEVELOPMENT

Website Content

Email Sequence

Sales Page

SEO Blogs

Whitepapers

Case Studies

“We want to refine our messaging to better resonate and build trust with our target clients.”

BRAND STRATEGY

UVP Development

Key Messaging

Tone & Voice Guide

Website Audit

Website Design

“What we offer is complex. Our clients don’t understand what we can do for them.”

POSITIONING

Audience Analysis

Persona Development

Content Audit

Content Planning

Thought Leadership

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Sarah worked with us on the copywriting of the new website for our UK and US based pharmaceutical market research agency. She helped streamline the process for us by custom-designing us a website copy framework and carried out in-depth consultations with our various team leaders. We were notably impressed with how she consolidated our complex expertise. We were delighted with the copy!

– MERIC MEHMET, SENIOR MARKETING & COMMUNICATIONS MANAGER AT HEALTHCARE RESEARCH WORLDWIDE (HRW)

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“The new website went live this morning! Thank you so much for working with me on the copywriting for this project. Equally for your help with the infographics and white paper for our campaign to promote our Open Innovation Platform globally with banks. I love how you are able to capture the exact requirements – you read my mind.”

– LALA HUSEYNLI, HEAD OF MARKETING, VIRTUSA XLABS

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“Sarah worked on the rebrand of our new accountancy and employment services website. What we got was SEO-optimised content and a clarified message throughout the site. Plus, high-quality blog content. She was easy to work with, intelligent and quickly grasped our business proposition. Bottom line, she's a really good writer.”

– STEPHEN MIX, DIRECTOR, WORKR GROUP

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“Thanks Sarah for the thought paper on the rise of Head-to-Head trials in the Pharmaceutical Industry. The language a great combo of pithy/succinct and knowledgeable. You really got to the heart of the brief in an accessible yet intelligent voice. We’d love to partner with you on future thought pieces!”

– MAGGIE ZELASKO, MARKETING MANAGER, DEALLUS LIFE SCIENCES CONSULTING

FREE RESOURCE

 

12 Powerful Ways to Maximise The Lead Magnetism of a White Paper

A guide for CMOS, Marketing Managers and Marketing Directors. Read to discover how to:

  • Plan your next B2B white paper to align to your audience’s needs

  • Decide its most effective format for your message

  • Prioritise the best tactics to increase your lead-generation potential

 

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“For our business, Sarah has been a marketing sorceress. She carried out surveys, studied our market in depth, then rebranded us. She re-designed an ineffective website into one that’s beautiful, engaging and informative and sells our USPs as an independent school. Thanks to this and the content and video marketing strategy plan she put in place, we’ve seen 97% growth in enrolment enquiries since launch, 39.7% increase in numbers and 167% rise in website visitors. For all 10 of our target SEO terms, we’re on Google’s first page – for most, in the top five results.”

– STUART DOUCH, HEAD, SOMPTING ABBOTTS LIMITED

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“Our consulting website wasn’t sales-oriented. We knew the messaging was ‘off’ but were too close to the business. We needed someone objective who could see the bigger picture and re-write our website messaging how the visitor needed to hear it. By asking the right questions, Sarah was supportive and challenging. She has a unique skill set and provides actionable ideas. We’ve seen more interest from (much better quality too) clients in the last four months than in the last three years.”

– JACK BROADLEY, DIRECTOR, PELORUS CONSULTING