Compelling content that converts, online and offline, to more clicks, greater awareness, more sales…

Copywriting services for the pharma, healthcare and professional services industries

Strategic thinking and storytelling to help you gain recognition by showcasing your expertise, products and services to clients who value what your business offers.

I’m a conversion copywriter and former journalist who worked for the BBC, with over 15 years’ experience within the B2B digital marketing space. My background has covered the pharma, life sciences, finance and AEC sectors. I specialise in working with clients who need to market through thought leadership, expert insight and industry knowledge to establish authority and trust.

I partner with companies in the pharma and professional services fields to help them develop brand messaging strategy, compelling copywriting and purposeful communications.

Publisher-level professionalism and marketing expertise from planning stage to completion.

"The difference between the right word and the almost-right word is the difference between lightning and a lightning bug." – MARK TWAIN. Finding those "right" words is a critical component of telling a brand's story, and it's what we love to do.

By understanding your business context, I’ll partner with you to bring professional objectivity to your content strategy. I’ll help you build authority, grow leads and communicate your competitive differentiators. Get help to …

  • strategise your best content approach

  • subtly educate and nurture your audience

  • drive new leads and growth

SERVICES

When you or your marketing team is struggling to come up with effective approaches for content campaigns, it can be tough to make inroads. I help you solve challenges like these:

“We need targeted content to differentiate our offering & expertise to support the sales team.”

CONTENT DEVELOPMENT

Website Content

Email Sequence

Sales Page

SEO Blogs

Whitepapers

Case Studies

“We want to refine our messaging to better resonate and build trust with our target clients.”

BRAND STRATEGY

UVP Development

Key Messaging

Tone & Voice Guide

Website Audit

Website Design

“What we offer is complex. Our clients don’t understand what we can do for them.”

POSITIONING

Audience Analysis

Persona Development

Content Audit

Content Planning

Thought Leadership

FREE RESOURCE

 

12 Powerful Ways to Maximise The Lead Magnetism of a White Paper

A guide for CMOS, Marketing Managers and Marketing Directors. Read to discover how to:

  • Plan your next B2B white paper to align to your audience’s needs

  • Decide its most effective format for your message

  • Prioritise the best tactics to increase your lead-generation potential

 

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